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The Problem With (And Solution To) General Conference

By: The Baron

As a teacher, one of the fundamental rules of teaching is to ‘know your students’—not necessarily in the sense ‘know them personally’, but to have an understanding of who they are.

Imagine you’re teaching a lesson on “temples”, for instance: even teaching from exactly the same manual, the lesson will usually be fundamentally different in tone and content if you’re teaching:
  • primary kids
  • young men / young women
  • single college students
  • married college students
  • new converts
  • an adult family ward class
  • a high priests group

Why? Because each group is at a completely different stage in their lives, and has a completely different background of gospel knowledge and practice.  Each group will have a different outlook on what the temple represents to them personally, thus good teachers will adjust the scope and approach of the lesson based on who the students are.  

Now, imagine you’re a teacher and are asked to prepare a lesson on ‘temples’…but didn’t know what kind of student—young or old, married or single, etc—the class was composed of until right when class started.

Or, even worse, had a class that contained people from ALL of the above groups, so that no individual tailoring of the lesson could be done.

Welcome to the ‘problem’ of LDS General Conference—where the Church’s General Authorities are asked to give a lesson on a gospel topic to a large Church population that includes young and old, married and single, new members and old…and find a way to make it meaningful to everyone.

GA’s in this position have basically two options:

    #1: Choose ONE of the above groups to tailor a specific message and address them and them only. (This is usually announced right at the beginning of the talk with “I’d like to address my remarks today to…”)

    #2: Speak about the gospel topic in very, very general terms.

If you look through past Conference issues of the Ensign, it’s easy to pick out example talks where it’s obvious #1 or #2 was chosen.

#1 presents a problem because it tends to exclude all members other than that subgroup to which the talk is addressed. #2 presents a problem because talks that are ‘basic’ enough so that new members and kids won’t be lost or overwhelmed, will tend to turn off older members who are already well familiar with the basics. 

It is possible that the length of General Conference (eight hours for women, ten for men) is in part a ‘solution’ to this problem. (And this may very well be the only place you’ll ever see anywhere where the length of General Conference is mentioned as a ‘solution’ to anything…) It’s unlikely--if not quite improbable--that any one member will get something out of every talk (it’s arguable, in fact, whether General Conference is even designed this way).

However, the more talks on different subjects by different people packed into one weekend, the more likely it is that every member will get something out of some talk somewhere over the course of those 4-5 sessions.

Still, it’s obvious that the ‘efficiency’ of 8-10 hour conference weekends (based on some abstract “spiritual enlightenment per hour” metric) will be lacking, and perhaps always will be, as in order to find those ‘gems’, you need to sit through a number of other talks that don’t speak to you (often deliberately, as they are aimed at members of other subgroups). 

(One can easily argue that this is just how the gospel is—even in scripture study, one must pore through a number of scriptures that don’t ‘speak to you’ in order to find those few that do.  Perhaps discussing gospel topics in terms of ‘efficiency’ according to any metric is missing the point.  I can certainly go along with this…)

If we accept ‘efficiency’ as a legitimate metric, is there a ‘solution’ to General Conference—something that would make the GC experience more beneficial to more people in the long run?  More ‘efficient’ as it were, in terms of helping people have more spiritual experiences per hour of GC talks?

The most basic solution is to ‘divide and conquer’. We divide the different subgroups of members mentioned above into different classes during the Sunday block hours for a reason: teachers should be able to adjust their lessons to be more ‘targeted’ and appropriate for each group.  No one suggests, for example, that letting young men/young women have their own Sunday School classes apart from adults is a bad idea—ditto having new members attend a simpler ‘Gospel Principles’ class versus normal Gospel Doctrine.   Every ward has members at different stages of spiritual progression, thus are deserving of different levels of gospel education.

Why not have General Conference do the same thing? We already break out priesthood holders for one session (and either Relief Society or Young Women for a separate ‘session’ the previous week) for this exact purpose: addressing those groups with messages targeted to them specifically.  

Along these lines, instead of having four ‘general’ sessions, have one session devoted to new members a la “Gospel Principles” class, where General Authorities discuss gospel basics.  Maybe have one ‘general session’ for everyone, have a ‘young men/young women’ session, an ‘adult member’ session, and perhaps a ‘Church leaders’ session for those in higher leadership positions. (Many stake conferences do this sort of thing, now…)

Each session would still have the assigned mix of apostles, seventies, and other auxiliary leaders--and guest choirs--and in all aspects would be more or less conducted the same as they are now.

In this new format, most members would hear fewer talks over fewer hours then at present (and could always catch up on the others online or through the Ensign, of course), but the talks they hear would be more closely aimed at things relevant to their current life situation.

(Many talks, such as Pres. Faust’s forgiveness talk from last conference are relevant to all, and would be in a ‘general’ session. But anyone familiar with conferences in recent years can point to a number of talks that are clearly—often specifically noted to be in the intro—aimed at people other than themselves. Why not help those talks find a home where they can still find their desired targets without hurting the ‘efficiency’ of General Conference weekend, which just tempts people to fall asleep or skip the session entirely?)

Suggesting General Conference needs 'fixing' is dangerous territory for some.  Still, I think there's merit in analysis and discussion of strengths and weaknesses.  Without turning this into a 'gripe session', what are the good and the bad in the current General Conference format and how can it be improved?

Print | posted on Tuesday, October 02, 2007 8:09 AM | Filed Under [ The Baron ]

Comments:

#1: Matt W.

Um, what's the difference between Sacrament Meeting and General Conference in this scenario?
10/2/2007 8:23 AM

#2: The Baron

A fair question: although (for example) here at BYU, you have single student wards, and married student wards, and regular family wards (and Chinese wards, and Spanish wards, and Polynesian wards)--not to mention local differences in culture and background in wards around the world.

Thus, oftentimes sacrament meetings already have a clear 'subgroup' present so tailoring sacrament talks based on ward composition is still meaningful. General Conference covers *everyone* of all ages in all countries of the world, so this 'problem' is more pronounced than on the local level...
10/2/2007 8:31 AM

#3: Eric Nielson

I see what you are saying, but I don't like it very much.

I think there is a problem with a 'this is not for me' attitude. It would not hurt me to gain some understanding about what the needs of singles are in the church. Who knows, I may be in a bishopric or something some day. It would not hurt me to hear something once in a while aimed at women or youth either.

In addition, I would say that there is more than enough general gospel priciples to go around. And we do need reminding of the basics frequently.

Now, I have felt like you express in this post from time to time, but I have considered that more of a me problem.
10/2/2007 9:36 AM

#4: The Baron

I disagree that every member is supposed to gain something from every talk (if that's what you're saying). Every conference during priesthood session there is one or two talks that start with "I'd like to address my remarks tonight to the youth of the Aaronic priesthood..." followed by a talk about standards, mission preparation, and preparing for the future. (See here or here from April conference of this year. Note that both talks mention specifically in the first two paragraphs that the talk is aimed at young pre-mission-age men)

If you were to ask them what the purpose and target of their talk was, they'd probably say it was aimed (as stated specifically in the talk) at young men, and secondarily at bishops and YM leaders who work with the youth. I'm none of these three, and I see no evidence that those speakers *intended* me as a 'target' of the talk. Rather they selected a group which needed a personal message, *knowing* that there would be other talks in the conference session containing content more relevant to me. Elder Perry's talk linked to in the post as an example is clearly intended for new members, providing a very basic overview of the plan of salvation. That would have been wonderful for me the first year after I was baptized. But for someone who's now served a mission and been in the church for 15 years (and taught a number of similar lessons with the same content), I don't believe Elder Perry would say if you asked him that *I* was his primary target.

I don't see how it's a 'sin' to admit that conference talks can have 'target audiences' and that if you're not in that group, you probably won't get much out of the talk of personal relevance...and that's okay. Another talk is right around the corner. When I was at BYU, Elder Nelson--one of my favorite speakers--gave a fireside where the subject of his talk was comparing and contrasting the Exodus of Moses' time from Egypt, to the 'exodus' of Brigham Young and the early Church members from Illinois to Utah. That's fine on the face of it...but not a subject I had any personal interest in. So what? Someone else probably got a lot out of it, and there's another CES fireside the next month for me to go to and try again. Not a big deal...

Obviously, it doesn't 'hurt' to listen to talks where you are not the targeted audience, but from an efficiency standpoint, why not 'divide and conquer'? Why didn't the Church invite men and women to watch the Relief Society broadcast on Saturday (obviously, it wasn't going to 'hurt' the men to do so...)? The Church is already dividing members into sub-groups for parts of Conference, why not apply that same idea on a larger scale?
10/2/2007 10:14 AM

#5: Eric Nielson

Well, then they already are doing this. There is a priesthood session, there is a womens session. There is still value in general sessions. We have primary, we have youth activities, we have relief society, we have priesthood quorums, etc., etc.

I think there is value in being together, and having general meetings. We should be a Zion people. I think we need to come together more, not less. I may not be an Aaronic priesthood holder, but I have four sons. I am not a woman but I have a wife. I am not single, but I home teach two single adults. I think there is great value in hearing stuff for general membership.

I also wonder if much of the time they say they are speaking to the youth is the que to get them to pay attention. I would imagine that many talks that begin by saying - I would like to speak to the youth - have much in them that is of general value.
10/2/2007 10:31 AM

#6: Eric Nielson

Now that I think about this more, I think I see what my hangup is.

If the church were to decide to have some specific conference sessions in addition to general conference sessions that would be fine with me. It seems that you are suggesting that we should replace some general conference sessions with specific conference sessions. I would rather not see this happen.

It seems we haver precious little time to hear the prophets and apostles speak to the general church membership. And though we might have precious little, it's still precious.

So I would rather add some specific conference sessions to the general sessions instead of replacing them.
10/2/2007 12:42 PM

#7: A. Greenwood

The problem is that a lot of the targeting isn't by age group, e.g., talks for those who are dealing with the recent death of a near and dear one, talks for those who are struggling with tithing, etc. And some the age group targeted stuff should probably be heard by specific categories of people not in that age group, e.g., parents and YA leaders for talks to the youth.
10/2/2007 1:05 PM

#8: Paradox

If General Conference was divided into that many subcategories, I doubt the results would be as beneficial as they may appear on the surface.

General Conference is supposed to bring all of the Saints together. In areas where membership is limited, this ability to come together would become even more scarce than it already is.

And quite frankly, who said the current talks are not efficient? I may not be a mother, or even a member of the Relef Society yet, but I love the talks that are geared towards those women because I will be among their numbers some day. I like looking ahead to the future and seeing what my needs will be then. And I may not be a priest, but I find the talks from priesthood session to be just as relevant to my life-- what better way to ensure that I marry a worthy priesthood holder than by knowing what one looks like? Hearing talks that address different needs than mine allow me to recognize and understand the needs of other people. Why, then, should we ever be encouraged to be so egocentric?

General Conference talks, essentially, are no different than sacrament meeting talks and tstimony meeting: what you get out of them depends on whether or not you are listening with your heart and not your ears.

I will admit, I would like to see a better balance between Me talk and We talk in the Church. However, reconstructing General Conference is not the way to go.
10/2/2007 1:41 PM

#9: John

Heck, if you did away with General Conference, or parts thereof, you'd be messing with my free Sunday!

Seriously, I don't expect to get something for ME from every single talk. But I enjoy just sitting there (well, laying there) and listening to the talks. There is something to be said for 'gathering together' just for that aspect of it. I may not be in a large meeting hall surrounded by hundreds of my fellow Saints, but I know that twice a year, all over the world, we are gathered together to hearken to the words of our sustained prophets and leaders. In meeting halls, chapels, and homes aound the world, when I raise my hand to sustain the prophet, I am sustained in my life by the knowledge that everywhere, at that time ( or close to it, if it's tape-delayed) my brothers and sisters are doing the same. In that moment, regardless of other differences, we are one.
10/2/2007 1:51 PM

#10: The Baron

A number of people have mentioned the 'gathering together' principle, and this was undoubtedly true in the old days where all the Saints would gather together in one place (the Tabernacle or elsewhere) and there was more of a feeling of 'unity'. I don't know that I've particularly felt a 'gathering' from listening to the broadcast on TV/Radio/Internet away from Temple Square in my own house (your mileage may vary), but outside the US most areas don't receive the content of the broadcast until well after the broadcast date anyway. The fact that much effort is made to give foreign saints access to the talks through CD, or videotape, or Liahona issues even months after the fact shows that the *primary* purpose of General Conference is still for spiritual instruction, not for 'gathering'.

I can see the article is being construed as 'anti-General Conference', which I suppose is understandable. Perhaps my perspective from Utah is different than those in other parts of the country. I know members who are always excited about General Conference, and members who have 'given up' on General Conference completely--they don't bother with the broadcasts and may catch up a little on a talk or two when the Ensign comes out (I'm talking active members, mind you...). They say it's too long and they don't get much out of it, anymore. I think that's regrettable...but can certainly understand where they're coming from at the same time.

I've heard all ten hours of General Conference every six months for the last ten years, and take notes too: some talks I have many notes from, others are a blank line. It may very well be my own fault that there are talks with blank lines, but I can't get past the feeling that some talks are just not meant for me, and that's just how it is. If so, then it's logical to wonder if there's a way to cut down on the 'blank line' talks without becoming a General Conference 'apostate' as with other people we know...
10/2/2007 4:57 PM

#11: Ray

There is no other way, imo.
10/2/2007 6:34 PM

#12: Norbert

but outside the US most areas don't receive the content of the broadcast until well after the broadcast date anyway.

That is incorrect. Actually, a very large percentage of members in the world can see or hear conference live in their own language, either at a church building with a sattelite disk or over the internet ... the official audio feed from lds dot org can be listened to on even the slowest of dialups.

While I'm here, I disagree with your assessment that conference ought to be more individualized. While not all of the talks are not meant for me, they are meant for people with whom I worship and for whom I can offer support and guidance, either through my callings or just being a decent bloke.

What I would change? Speakers should be more aware of the international audience. Cut the gridiron football analogies, avoid portraying a family with only one car as poverty stricken without proper context.

And why not fly in a youth or institute choir from somewhere besides Utah? I mean the byu mens choir is all well and good, but there are other options.
10/3/2007 8:47 AM

#13: Lulubelle

I would like the speakers to be more "individualistic". I've never heard one speaker after the other use the exact same tone as everyone else-- slow, monotone, a bit chipper but subdued, minimal to no hand gestures, almost no difference in style, no visible passion about the topic, bland stories with little color and detail. Usually, one speaker from another varies enormously in their style, delivery and "voice". I swear, they most all attend some "sameness" class prior to speaking. By allowing and encouraging speakers to find their own unique voice and style, I think the speakers would be more engaging. Allow for diversity.
10/3/2007 9:46 AM

#14: Stady Canton

The open houses for auxiliaries around general conference time might serve some of the desired specificity, but they are only available to those who attend in person. They used to have those welfare sessions of conference on Fridays, if my old Ensign memory serves me well, something that's fallen by the wayside.

Anyone who's had a marketing class knows how important it is to match the message with the target audience. What an incredibly difficult assignment speaking in GC is, to decide between the general & the subset and run with the Spirit from there.

One problem with the breaking down by groups could be the "why didn't we get Brother X or Sister Z to speak at our session?"

10/3/2007 5:28 PM

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